Online success is impossible without an integrated approach. With Eperium’s ‘e-commerce Unlimited model’ you can integrate all of the disciplines necessary for online commercial success. You have complete insight into your e-commerce process, your (potential) customers, as well as your return on investment. All the aspects you need for optimal conversion.
‘Attract’ visitors with online marketing
Where on the Internet can you find your target group? Do they react to the same marketing triggers as your offline customers? Or is a different approach needed?
These are essential questions to determine your online marketing strategy. Together, we will define the right marketing instruments and mix: for example, search engine marketing (SEM), search engine optimisation (SEO), e-mail marketing and affiliate marketing.
>> Read more about online marketing and conversion optimisation
‘Convert’ your carefully defined targets into achievements
Your challenge is to encourage visitors to your site into action. This is also known as conversion.
Eperium will help you define your conversion targets and can advise on the techniques involved. Interaction design, usability, shopping experience, attractive pricing and special offers, a clear checkout and good content all contribute to increasing the conversion rate.
>> Read more about user friendliness and shopping experience
‘Fulfil’ your promise
Conversion leads to action on your part. You now need to deliver the product or service.
The order or request for information enters your organisation via your webshop. Sales, financial administration, logistics and marketing are just a few of the departments involved in the e-commerce process. Your webshop is a fully-fledged sales channel that must fit perfectly with the rest of your operational processes. Eperium will help you integrate your processes and (re)structure your organisation. This will guarantee an effective and efficient service and sales channel.
>> Read more about how we can support you in restructuring your operational processes
‘Retain’ the customer
Good service and on-time delivery ensure loyal customers.
Delivering on time, answering customers’ questions quickly and accurately, a flexible returns policy and handling complaints appropriately are important instruments in satisfying your customers and retaining them. Eperium creates webshops that support both you and your customers. For example, your customer can update his own profile, monitor the status of his order and check if the payment has been processed. You can also give loyal customers special prices and other (loyalty) promotional offers, for example by using e-mail marketing.
>> Read more about the strategic use of online marketing
‘Monitor’ and optimise
In e-commerce, the customer’s behaviour in your webshop determines your success.
Do you know how your customers use your webshop and which information they need? Is the customer only there to look around, do they want to ask a question, or do they want to place a quick order? Eperium helps you to define the (performance) factors that contribute to your online success. Together, we will also draw up conversion targets that we can monitor over a longer period. Because knowledge is the key to success. We then advise you on how you can use the results to improve and further develop your webshop.
>> Read more about monitoring and improving your webshop
