Google, Yahoo, Bing: search engines are the starting point for any online shopper. Being found by search engines is essential for online success. All webshops created by Eperium are ‘search engine friendly’. This means that search engines can index the content of your webshop perfectly: an ideal basis from which to develop your search engine strategy. Eperium will support you in all aspects of search engine optimisation for your webshop (SEO).
Don’t lose your visitors
When you move to a new e-commerce platform, there is a risk that your URL structure will change. This can result in search engines no longer being able to index your webshop or your visitors being sent to a non-existent page. URL rewriting and URL migration can help prevent this.
Staying visible for search engines thanks to URL rewriting
We use URL rewriting to copy the old URL structure onto the new e-commerce platform. This way search engines don’t see any difference between the old and the new URLs. URL rewriting can also be useful. Even when you don’t migrate your platform, rewriting your existing URLs can help you score a higher search engine ranking.
Retain link popularity and visibility thanks to URL migration
Linking old URLs to new URLs is known as URL migration. This ensures that your visibility remains the same and search engine users will land on the right page on the new website. So you won’t lose any visitors, and they won’t lose you.
Incorporate keywords in your content
The more you make sure the keywords you use on your product pages are similar to the search terms used by your potential customer, the more likely you are to be found. Your webshop includes lots of products that are potentially relevant for search engines. However, if you don’t use the right keywords, you won’t be easily found. This is why a keyword analysis forms the basis for your webshop content.
>> Read more about other ways to increase your conversion rates
