When you use online marketing tools you can immediately gain insight into the costs and the benefits. You know how much you are paying for each visitor, whether they enter your site via Google advertisements, as a result of your e-mailing efforts, or via an affiliate website. You can measure the effect of each online marketing channel. But how do you know which tools to use for the best return on investment? Eperium can help you define the optimum online marketing mix and set up your online marketing campaigns.
E-mail marketing: the basis for an excellent customer relationship
E-mail marketing is the most widely used channel to strengthen customer relations. You can use personalised e-mails to communicate promotions, product introductions and news. And of course, e-mail marketing is relatively inexpensive. Eperium can look after your entire e-mail marketing campaign: from determining when to send the newsletters and designing the e-mail template, to writing the message and linking the e-mail to specially created landing pages within your webshop.
Increased visibility and higher conversion rates with search engine optimisation (SEO)
98% of all Internet users begin their search for a product or service by using a search engine. So getting yourself found by the search engines is essential for your online success. Eperium will help you define your keywords, which your customers and visitors use to find what they are looking for online.
>> Read more about how you can optimise the visibility of your webshop
Search engine marketing: intelligent and low-cost advertising in search engines
Advertising in search engines is a popular, but costly exercise. In addition to setting up and managing the advertising campaign, much of the cost is taken up in purchasing Google Adwords, for example. Eperium will advise you on which keywords to use, and works closely with leading search engine marketing companies to achieve the best results, for a lower cost per click.
No-risk affiliate marketing
Affiliate marketing is also known as ‘no-risk marketing’. Your advert is placed within a network of relevant websites and you only pay once a conversion actually takes place. Eperium can advise you on which affiliate partners and networks are relevant for your webshop.
Use social media to start a dialogue with the customer
Today’s Internet users are very different to those of 10 years ago. Internet users use social network sites, such as Hyves, Facebook and LinkedIn, to get in touch with each other and exchange news and ideas. Online media affects the way you communicate with your (potential) customers, and how you use online marketing. Eperium can help you generate ideas for converting the opportunities from social networks into turnover.
Cross-channel marketing gives your customer a choice of channels
It’s almost impossible to promote your webshop without offline marketing. Leaflets, in-store promotional material, direct mail or advertisements in the daily and weekly press all contribute to your success. Make sure your message and house style are consistent, online and offline. And also that these channels complement each other. For example, you may want to encourage customers from the high street onto your webshop, or vice versa. Or perhaps offer your customers the option of ordering a product online and collecting it directly from the shop. It is increasingly the customers who chooses which channel suits them best – not you. The clever use of vouchers, special late-night opening or pick-up-in-store concepts enable you to meet your customers’ increasing demand to choose when, where and how they shop. This, in turn, encourages loyalty and increases conversion rates.
