The success of your webshop depends mainly on how many visits end in
conversion, as this results in turnover. Are you getting the most from visitors to your site? By monitoring and measuring your customer’s behaviour in your webshop, you can come up with ways to improve conversion rates. Eperium records your webshop’s performance, so that it continues to meet your needs and those of your visitors.
Clear analysis and concrete (conversion) actions
Collecting research data is relatively simple. Analysing these data and converting the information into concrete actions is more of a challenge. This is why we adopt an integrated approach to monitoring methods and the way we analyze the results. This is how we are able to use statistics to advise you on how to improve your webshop and increase conversion rates.
Performance indicators – what are we measuring and why?
Visitor numbers and conversion ratios are the most important performance indicators used to assess how well your site is doing. But there is more you can measure, and this in turn will tell you how successful your site is.
We can help you with:
- Identifying and segmenting visitors
- Identifying and removing conversion blockers (bottlenecks)
- Gaining insight into the origins of visitor traffic
- Testing user friendliness
- Testing the effectiveness of landing pages
Monitoring tools – analytics, tests and research
There are various tools and techniques available to measure the performance of your webshop. Eperium measures and monitors the performance of your webshop using:
- Webanalytics (for example Google or Yahoo Analytics)
- Reports from online marketing tools
- Usability testing
- A/B testing
- Multivariate testing
- Online questionnaires
Our approach – from setting up a monitoring plan to implementing improvements
Eperium helps you set up a plan to measure your performance, advises you on practical improvements and, if required, can implement the necessary actions.
Together we cover the following steps:
- List the information needs of your organisation
- Identify visitors
- Translate your goals into performance indicators
- Define who needs to receive which results
- Set up measuring tools
- Analyse and report the results
- Advise on practical ways to improve
- Implement improvements and continue to develop your webshop
